GOOGLE ADS
Turn Search Into Business Growth.
Reach people at the moment they’re actively looking for what your business offers.
BoomBoost builds and manages strategic Google Ads campaigns designed around search intent, conversion and real business outcomes
WHY GOOGLE ADS
- Be There When Your Customers Are Searching.
Google Ads connects your business with people who are already showing intent.
They might be searching for a local service, comparing products, looking for a professional provider or sourcing their next wholesale supplier.
The opportunity is already there.
Our job is to make sure your business appears at the right moment, with the right message, for the right search.
Capture demand
Reach people already searching for what you offer.
Reach high-intent audiences
Focus your budget on users showing stronger purchase or enquiry intent.
Track real outcomes
Measure leads, enquiries, bookings, sales and other meaningful conversions.
Learn what drives growth
Use real search and conversion data to understand where your best opportunities are coming from.
Our Google Ads Services
We build Google Ads strategies around intent, conversion and long-term growth, helping businesses capture demand and turn traffic into meaningful action.Search
Reach people who are actively searching for your products, services or solutions. Ideal for capturing high-intent demand and driving leads, enquiries or sales.Shopping
Show your products directly in Google results with images, pricing and product information. Best suited to eCommerce businesses looking to drive qualified product traffic and sales.Performance Max
Use automation with a strategy behind it. Performance Max uses Google’s automation across multiple placements and channels.Remarketing
Reconnect with people who have already visited your website or interacted with your business, helping bring warmer audiences back when they’re closer to converting.AI Max
An AI-powered optimisation layer for Search campaigns that expands search matching, adapts ad copy and can select more relevant landing pages based on user intent. It is not a separate campaign type.
What Goes Into
Every Google Ads Strategy.
Good Google Ads management is more than launching campaigns.
Behind every account is a combination of research, structure,
tracking, optimisation and ongoing decision-making.
01
FOUNDATION & STRATEGY
Google Ads Account Setup & Audit
Review or set up your account foundation, identifying issues and opportunities before campaigns launch.Campaign Structure Planning
Build a logical account structure around your products, services, markets and business objectives.Keyword Research & Search Intent Mapping
Identify what your customers are searching for and separate high-intent opportunities from low-value traffic.
02
CAMPAIGN BUILD
Campaign Setup
Build campaigns around relevant keywords, audience intent and conversion goals.Ad Copy & Asset Creation
Create messaging designed to match search intent and encourage meaningful action.Audience & Remarketing Setup
Build audiences to support prospecting, observation and remarketing strategies.
03
TRACKING & PERFORMANCE
Conversion Tracking Support
Support GA4 and Google Tag Manager tracking so important actions can be measured accurately.Budget & Bidding Management
Manage budget allocation and bidding strategies based on campaign performance and business priorities.Search Term Review
Regularly review the actual searches triggering your ads and remove irrelevant traffic.Ongoing Optimisation
Continuously improve campaigns based on performance, conversion data and changing opportunities.
04
REPORTING & RECOMMENDATIONS
Monthly Performance Reporting
Clear reporting focused on what happened, why it happened and what matters next.Strategic Recommendations
Practical recommendations based on campaign performance, market behaviour and growth opportunities.
How We Turn
Strategy Into Growth.
01
UNDERSTAND & STRATEGISE
We start by getting clear on your business, your customers and what success actually looks like. Before launching anything, we take the time to understand your goals, your offer, your market and the path customers take before they convert. STRATEGY & PLANNING
02
BUILD & OPTIMISE
We build campaigns with purpose, then refine them using real performance data. From keywords and campaign structure to bidding, tracking and ad copy, every part of the account is designed to work together. IMPLEMENTATION & OPTIMISATION
03
MEASURE & SCALE
We focus on what matters, then invest more behind what’s working. As we learn which keywords, audiences, campaigns and markets drive stronger outcomes, we continuously refine the strategy. MEASURE & SCALEYOU MIGHT BE WONDERING…
01.
How long does it take to see Google Ads results?
It depends on your industry, competition, budget, website and
available historical data.
Some businesses can generate results quickly, while others
require more testing and optimisation.
In the early stages, we focus on learning what works, reducing
wasted spend and building a stronger foundation for performance.
02.
Do I need Search Ads or Performance Max?
It depends.
Different campaign types serve different purposes, and not every
business needs every Google Ads format.
We recommend campaign types based on your business model,
customer behaviour, data and goals — not simply because a feature
is popular.
03.
How much should I spend on Google Ads?
There is no universal starting budget.
The right amount depends on factors such as your industry,
location, competition, customer value and campaign objective.
We recommend a realistic testing budget based on what we’re
trying to learn and achieve.
04.
Can you guarantee leads or sales?
No responsible agency can guarantee a specific number of leads
or sales.
Advertising performance is also influenced by your offer,
website, pricing, competition, market conditions and sales
process.
What we can provide is clear strategy, accurate tracking,
transparent reporting and continuous optimisation.
05.
Can Google Ads work for B2B businesses?
Yes.
Google Ads can be particularly valuable when business buyers are
actively searching for suppliers, manufacturers, professional
services or specific solutions.
The strategy is usually focused on qualified enquiries rather
than high-volume consumer traffic.
06.
Who owns my Google Ads account?
You do.
Your Google Ads account and campaign data remain under your
ownership.
BoomBoost receives access to manage the account on your behalf.
FINAL CTA
READY TO TALK?
Let’s See What Your
Drop your details. We’ll review the account, find the gaps and send you a
written audit within 48 hours.
No lock-in. No pressure. Just clear answers.